Sram Ergo Logic Two-Axis Right Brake Lever

Description

I'm not actually sure what to say about this thing...
It's certainly the most bizarre brake lever I've ever seen, and it's the only one of its kind that I've laid eyes on.  Looking like the lost appendage of a baby dolphin, the brake lever/paddle rotates down and inward as you pull, presumably to take advantage of the curling motion of your fingers as you apply the brakes.  There's even a conical quarter cog, that can be seen turning, when the levers in action (there may or may not have a been a cover over that part - dunno).
Aaanyway, if you collect uselessly odd bike parts and want to try this out (or maybe sneak it onto a friend's/enemy's bike, for a laugh?) then throw down your monies, and give it a home!  See photos.